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Winning the “War for Talent”: 4 tips for Companies in the Knowledge Era
Companies that leverage theoretical and applied knowledge as their main impact drivers, are facing what many are now calling the “war for talent”.
The scarcity of professionals such as programmers, web designers, IT system analysts, researchers, data scientists, engineers, and design thinkers has led many organizations to ask, “How can we become attractive to such crucial talents for our survival?”
The question is as timely as it is pertinent, especially considering the substantial changes we have witnessed in the relationship between workers — particularly the so-called knowledge workers — and companies in recent years.
Until the 2000s, even the most gifted workers expected to graduate or earn a degree and then join a company to grow professionally within it. Today, this static professional growth model is rarely an option for those who wish to fully express their potential.
The reasons for this change are manifold, but they can be summarized as an inevitable contraction of economic cycles and trends, primarily fueled by the rapid pace of progress and the increasing interconnectedness of economic systems across different geographies, sectors, technologies, and specializations.
